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Archive for November, 2008

Youtube and nostalgia

Posted by Kunal on November 25, 2008

An essential part of being a desi grad student in America is watching old Indian television ads. By old I mean late 80s and early 90s, when people of my age were growing up. The monopoly of Doordarshan on the television meant that we all have grown up watching the same things. Youtube, the great time waster, is as usual more than happy to provide tons of old ads and suggesting other relevant ads. I have experienced quite a few of these ad watching sessions in my house. Memories. They come flooding back and the jingles are still surprisingly fresh in memory.

For a country that produces mostly formulaic movies with an utter lack of creativity, the television advertising industry is a class apart. In my limited experience of watching american television, the ads are very dull and stupid here. Perhaps it is due to lack of interesting subjects :)


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